I hate to say it, but nobody cares about advertising anymore.
It is all garbage. Coca-Cola shouldn’t advertise. Pepsi shouldn’t advertise. Most restaurants shouldn’t advertise. Most retail chains – forget it. M&Ms? EL Fudge? Pillsbury? Does anyone really need to see a commercial at this point?
Even the Super Bowl, the mecca of television commercials, is basically more about how goofy they can be rather than the actual product being thrown out there for the world to purchase. I can say there are days when I go into a grocery store and run aisle-by-aisle browsing for new things – and I usually find them. Nothing advertised – it’s just there.
As far as the Internet goes, it can work – to a point – but there are also many websites that use “no advertising” as a way to get people to pay money. People are willing to fork over cash to get rid of them rather than scroll a few extra times to avoid them. It seems the only time advertising actually matters is when you are the one trying to get noticed (hi mom!) and even then I, at least, try the old word-of-mouth technique. It has its ups and downs. Mainly it is because people just don’t care.
So that’s it. Nobody really cares. If it is special enough people will find it, eventually, and it will be just as big a deal then as it might have been a tiny bit earlier and with hundreds of thousands of dollars spent. Maybe I’m just not at that special level yet…
…and yet, somehow I’m being found by google in such odd ways. Last week was ‘food court landscape themes’ and this week (so far) yields ‘english word + one who sees the big picture’. Quite the eclectic group of searchers stumbling upon this humble little page on the interweb. Let’s see what tomorrow (and the future) shall bring.
Peace,
James.
